Tour Support – Definition & Detailed Explanation – Music Business Glossary

What is Tour Support?

Tour support refers to financial assistance provided to an artist or band by a record label, management company, or other entity to help cover the costs associated with touring. Touring can be a costly endeavor, with expenses including transportation, accommodations, equipment rental, crew salaries, marketing, and promotion. Tour support can help alleviate some of these financial burdens and allow artists to focus on their performances and connecting with fans on the road.

How is Tour Support negotiated?

Tour support is typically negotiated as part of a recording contract or management agreement. The terms of tour support can vary widely depending on the size and success of the artist, the length and scope of the tour, and the financial resources of the entity providing the support. Artists may have to meet certain criteria or milestones to qualify for tour support, such as album sales targets, ticket sales goals, or critical acclaim.

What expenses does Tour Support typically cover?

Tour support can cover a wide range of expenses related to touring. Some common expenses that tour support may cover include:
– Transportation costs, such as flights, tour buses, or rental vehicles
– Accommodations, including hotels or short-term rentals
– Equipment rental or purchase, such as sound systems, lighting, or instruments
– Crew salaries, including tour managers, roadies, sound engineers, and merchandisers
– Marketing and promotion, such as advertising, social media campaigns, or press releases

Who provides Tour Support?

Tour support is typically provided by record labels, management companies, booking agencies, or other entities with a vested interest in the artist’s success. Record labels may provide tour support as part of a recording contract to help promote and sell albums, while management companies may provide tour support to help build the artist’s brand and fan base. Booking agencies may also provide tour support to help secure lucrative tour opportunities and increase the artist’s visibility in the industry.

How does Tour Support impact an artist’s career?

Tour support can have a significant impact on an artist’s career by enabling them to reach new audiences, build their fan base, and generate revenue from live performances. By covering the costs of touring, tour support allows artists to focus on their music and performance, rather than worrying about financial constraints. Tour support can also help artists secure better tour opportunities, attract larger audiences, and increase their visibility in the industry, leading to greater success and recognition.

What are some examples of successful Tour Support deals?

One example of a successful tour support deal is when a record label provides financial assistance to an up-and-coming artist to help them tour in support of their debut album. The label may cover expenses such as transportation, accommodations, equipment rental, and marketing to help the artist reach new fans and build their brand. Another example is when a management company provides tour support to a more established artist to help them expand their fan base in new markets or promote a new album. By investing in tour support, these entities can help artists achieve their goals and advance their careers in the music industry.